Jai (Fardeen Khan) is a successful and determined photographer; he is married to Geeta (Sonali Kulkarni). Jai is known for his flirtatious antics. He has to go to Goa to find an inspiration for his next big project. There he runs into Ria (Urmila Matondkar), and tries to induce her to become a model for him. Ria is a lonely daughter of a rich businessman (Suresh Oberoi). As hard as he tries to sweet talk her into agreeing with him, he gains no ground. So he follows her around taking photographs of her without her knowledge. Back in his office in Mumbai, the editor is going crazy as the deadline draws closer. By this time Jai is convinced that only Ria should appear on the cover of the magazine. So he turns on his charm and finally gets her to relent to him. The story goes on for a while where they fall in love with each other. His wife starts to figure out that something is going on and discovers that he has been cheating on her. Soon though, the affair starts to lose its flavor, and Jai pleads with Ria to leave him alone but to no avail. She calls him at night, demands most of his time, and even visits his wife at the hospital. By this time, you realize that Ria isn?t exactly conventional. She has become completely infatuated with him. When Ria discovers that Jai is married she succumbs into a deep melancholy. Ria has gotten whatever she has wanted in life, and she isn?t about to stop now. This is when the movie enters the climax, and the ending is simply mind-blowing.